The Montreal Globe developed an INFLUENCER MARKETING campaign for HIP AND BONE where we identified key influencers in social media that shared the same target audience as HIP AND BONE, and developed promotion plans with them. In this program, we would send them regular garments in exchange for a social media posts and tags. This resulted in a drastic increase in our social following as by doing this, we were exposing new audiences to the brand. Additionally it also created great content four the brand’s social media channels. Photography: Steven Bustrin, Jayson Cunha, Justin Robinson