HIP AND BONE - RETAIL DESIGN 
Alvaro Pena, worked side by side with the HIP AND BONE china team to develop a new concept that would attract passers, to come inside the store. The concept was to place a light tunnel inside the store itself. Even though this posed to be a risky endeavour as it would minimize the available square footage for retail racks, the tunnel has been so successful that the current Shanghai store is the highest growing store in all the mall after the Apple store.
Alvaro Pena, worked side by side with the HIP AND BONE china team to develop a new concept that would attract passers, to come inside the store. The concept was to place a light tunnel inside the store itself. Even though this posed to be a risky endeavour as it would minimize the available square footage for retail racks, the tunnel has been so successful that the current Shanghai store is the highest growing store in all the mall after the Apple store. 
